HOW I WORK
Working well together, to me, starts with trust.
Trust in expertise, in the process, and in the decisions we make along the way.
I don’t believe in being a designer who simply executes what they’re asked to do. I believe in asking questions, having conversations, challenging ideas, and being able to say no when necessary.
These are some things worth knowing before working with me.
I’M NOT HERE TO ALWAYS AGREE WITH YOU.
My job isn’t to turn every idea you have into a graphic.
If I think something isn’t working, I’ll tell you. Even when it’s not what you want to hear.
My role is to bring my experience, skills and point of view to the table, and help you make the best decisions for the project.
A GOOD PROJECT IS A COLLABORATION.
I know design. You know your project, your audience and your goals.
That’s why I believe in conversation and involvement on both sides. A good project requires time, communication and participation from the client too.
If we both do our part, the result will be better for everyone.
I DON’T NEED TO CONVINCE YOU TO CHOOSE ME.
I don’t think a designer’s work should have to be sold at all costs.
If you don’t see the value in what I do, I’m probably not the right graphic designer for you.
I’d rather work with people who choose to trust my way of working and see design as an investment, not simply another expense.
THE PRICE IS NOT THE PRICE OF A FILE.
The price of a project isn’t simply about the time it takes to open Illustrator and deliver a file.
It reflects experience, research, skills, thinking, decisions and all the work that goes into reaching an effective solution.
Lowering the price inevitably means taking something away from the process.
And that’s not how I want to work.
TIME IS PART OF THE PROJECT.
A good project needs time.
Thinking, researching, exploring possibilities, changing direction, discussing ideas and making decisions are all part of the work, even when they aren’t visible in the final result.
I don’t believe that doing something faster necessarily means doing it better.
I DON’T WORK WELL WITH RUSH JOBS.
“I need it by tomorrow” doesn’t automatically make a project more important.
It usually just means there’s less time to think, develop and do the work properly.
Whenever possible, I prefer to plan ahead and give the project the space it deserves.
Sometimes urgency is necessary. But it can’t become the way we work.
NOT EVERYTHING HAS TO LOOK LIKE YOU IMAGINED IT.
A project isn’t a path that’s already decided from beginning to end.
Sometimes the idea we start with changes. Sometimes a direction that seemed right doesn’t work. Sometimes the best solution is completely different from what we initially imagined.
And that’s okay.
The process is also about discovering something we couldn’t see at the beginning.
IF SOMETHING DOESN’T WORK, I’LL TELL YOU.
I don’t think being professional means always being agreeable.
It means being able to explain your choices, listen to other perspectives, and have the confidence to say when something isn’t working.
I won’t always agree with you. And I don’t expect you to always agree with me.
What matters is finding the best solution for the project together.
I’M NOT INTERESTED IN JUST “MAKING A GRAPHIC”.
I want to understand why you need it, who it needs to speak to, what it needs to communicate and what problem it needs to solve.
The visual side matters, but it’s only one part of the work.
To me, a project works when it looks good, makes sense and does what it’s supposed to do.
BEING PROFESSIONAL ALSO MEANS KNOWING WHEN TO SAY NO.
No to a request that doesn’t make sense for the project.
No to a timeline that doesn’t allow for good work.
No to a solution I don’t believe is the right one.
Saying no doesn’t mean being unhelpful.
Sometimes it simply means taking your work seriously.