top of page

SERVICES!

Branding

Starting with the analysis of signs and symbols, I guide the project through the different stages of creating a brand mark or logotype. The initial phase covers key steps such as briefing, brainstorming, strategy and concept development, visual synthesis, colour selection, refinement, optimisation and presentation. I then define the design and production methodologies required to develop a visual identity, from adapting the brand across different communication materials to creating comprehensive brand guidelines that establish how it should be used.

Packaging

A successful packaging design captures the consumer’s attention on a subconscious level by engaging the senses. It is developed through the careful combination of design, materials, colours, printing techniques and distinctive, refined shapes. Creating successful packaging means first and foremost developing something that is both achievable and print-ready, while taking into account production costs, printing techniques and finishing options. Nothing can be left to improvisation. From competitive analysis and graphic design to 3D mockups and support throughout the printing process.

Social Media

I create engaging visual content in specific formats tailored to social media platforms and designed to capture attention. I develop content calendars based on topics that are relevant to your target audience, with the goal of increasing engagement and creating creative visuals, whether graphic or illustrated, that are consistent with your brand identity.

Stationary

Every piece of print communication I design is created specifically for you, taking into account your digital presence and overall brand identity. This ensures that every item associated with your business feels cohesive and works together as part of a consistent visual language.

Flyers, posters, catalogues, brochures, business cards, stickers, calendars and much more.

  • LinkedIn
  • Instagram
  • Spotify

© 2024 by GIULIA MELONE. Powered and secured by Wix

bottom of page